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Aaron Terence Hughes | Basenotes


I like Aaron’s passion and what he stands for. Guy is very entertaining to watch and I’d love to sit down with him and talk about fragrance, life, and whatever else comes up. He seems very cool and interesting. However, he does seem to contradict himself at times. Maybe it’s because he’s very careful with what he says, and then other times he will remove the filter and speak his mind. I can see how being in the public light can do that. He will say he hasn’t smelled any modern fragrances because he’s been so involved with his own creations… but then he will go and smell Aventus and get angry because he says he knows the fragrance and knows it’s been rehashed over and over again. I understand the anger. It’s appalling that the Sauvage’s, Carbon’s, and Explorer’s exist to recreate the Aventus vibe (and countless niche clones). It takes away from creativity in the industry. But still… just own that you’ve smelled modern perfumes….

As far as the Vegan stuff, good for him. Some people see that word, get triggered, and think: “Self righteous hippy with dreads, eating hay whilst harnessing crystal energy, telling others how to live their life”. The guy just seems like a caring individual who doesn’t wanna to support the cruelty of animals in the beauty industry. So yeah, good for him. He is open about using synthetics and wouldn’t use the word “vegan” to mask that fact. Anyone who has followed him will know that.

I just wish I could sample his stuff but the site does not ship to Canada or US. Maybe one day he will get proper distribution in North America.

Regardless, hope Aaron does well and is very successful with all he does. I’d like to see some passion injected into this industry, and this guys has that.



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