Some say that niche means very small firms. Well the why isn’t Knize niche?
Some say that it means small firms with small sales. The why isn’t Basile niche while Creed, Montale, Le Labo are?
Some say that niche means not being owned by a firm which also design clothes. Why isn’t Guerlain niche?
Some say niche is expensive. Then why is Montale niche?
Some say niche means unique or an experiment. Isn’t Kouros unique? Isn’t Black by Bvlgari an experiment?
