Sure, you have Phantom and Scandal but that’s not what Chanel aims for I guess.
DH2020 seems to be rather successful (deservedly so imo) but probably does not reach DHI numbers. DH Sport 2021 is likely the same thing.
H24 hasn’t hit it out the park and trails Terre.
Valentinos Born in Roma Line trails Uomo Intense (probably the only notable mainstream High-Quality-success over the last 5 years or so). But Uomo Intense belongs to the wave of successful “Iris-Designer-Scents” released in the 2010s.
The industry seems determined to make green scents around narcissus, sage, lavender, geranium, juniper berries, vetiver a new “It”-profile in mainstream perfumery but the fragrances that tried so far didn’t blow up.
Givenchy Gentleman Society seems to be the next big narcissus/sage-push. Big marketing campain with a rather known face, shower gel, after shave – the whole package. Seems to somewhat of a rebrand of the Gentleman line with H24 note overlap. Imo it’s not gonna fare too well.
The new Y Intense goes a similar route.
People are still happy with the trifecta of blue scent + sweet iris/tonka scent + citrus/amber wood- sportscent.
Maybe Chanel will try their own version of a green male designer around narcissus and sage, maybe they will try to innovate, maybe they will wait the next “trend-setting-accord” shows itself.
